When making a decision about whether to sell stock or exercise options, the question “how will this impact my taxes?” has been difficult to answer for far too long. More than 60% of Americans are invested in the stock market, and that participation rate is continuing to grow at record breaking speed across the income spectrum. Without real-time 24/7 access to a personal accountant, individual Americans - and even professional financial advisors - have been forced to guess about the impact of an equity transaction. This has often led to subpar decision making, anxiety, and surprise tax implications months later.

Today, we’re changing that. april has expanded its tax planning product suite to include a new embedded tax calculator that gives users a clear, real-time estimate of the tax impact of equity transactions. By collecting basic information about an individual’s income and filing status, with the ability to ingest supplemental data, we provide users with a personalized calculation at the time of decision making. 

The solution can be embedded in brokerage workflows to enable stronger decision making, offer tax clarity, and drive loyalty at scale. It can also be leveraged by wealth managers to deliver more informed, tax-aware investment strategies. From first-time traders to financial advisors - our solution enables investors at every income level to make tax-informed decisions.

This is the newest addition to our tax product suite, which includes filing and year-round tax awareness experiences like our W-4 withholding optimizer and early refund estimator.

“Our vision is to help everyday Americans make tax-optimized financial decisions,” explains Raj Doshi, april’s President and COO. “Traditionally, only the top 1% have had access to the expertise required to calculate the tax consequences of important financial decisions. Now we’ve built that for the 99%, and are enabling it to be surfaced real time within the applications of their primary financial relationships.”