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Taxes aren’t just paperwork — they’re power
Integrated into how people plan, earn, invest, and grow, tax becomes a tool for smarter decisions and better outcomes.
OUR WHY
One-size-fits-all tax tools are taking taxpayers nowhere
$11 billion* spent on filing tools. 6.5 billion hours filing taxes — in just one year. Americans are losing precious time and money navigating the ever-growing complexity of taxes. With the tax code getting longer every year, it’s getting exponentially harder for new companies to introduce viable solutions and even more difficult for taxpayers to keep up.  We’re here to change that.
OUR MISSION
We’re shattering the status quo to help Americans climb the ladder
We’re breaking through the red tape of a complex industry with the power of AI. And we believe a personalized, embedded tax experience will help more Americans take control of their finances. With smarter tax tech, we can go beyond the idea of financial wellness — and help every taxpayer achieve financial greatness.
OUR TEAM
Meet the people who power april
Ben Borodach
Co-founder & CEO
Ben started his career consulting for the largest US financial services firms at Deloitte, but he’s really an entrepreneur at heart. Ben went on to incubate a number of cybersecurity & fintech businesses that sold to Paypal and Bitsight.
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Daniel Marcous
Co-founder & CTO
Daniel began his career in data science and went on to hold a leadership role at Google Israel before serving as CTO at Waze.
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Raj Doshi
President & COO
Raj started his career driving growth strategies at Google and went on to lead transformative initiatives at TaxAct and Avantax, generating over $1.2 billion in shareholder value; now, as President and COO of april, he is scaling growth with new embedded partnerships.
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Meet the all-star team of advisors and investors who supported us from the start

Rakefet Russak-Aminoach

Former CEO of Bank Leumi, KPMG Israel

Jeff Cruttenden

Co-founder, Acorns

Ronen Assia

Co-founder, eToro

Shai Wininger

Co-founder / CEO, Lemonade

Eli Broverman

Co-founder, Betterment

Lowell Putnam

Co-founder, Quovo
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Join our growing team and help change the future of taxes
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